Anti-commercial
commercial

Nascar fans (AKA our target) were complaining about the huge number of commercials airing during the televised races. We saw an opportunity to help them, while promoting our tag-less tee shirts. These spots ran prior NASCAR races, letting people know that thanks to HANES, they wouldn't have to deal with any more annoying tags or commercials. Hanes bought up the remaining ad space, so viewers were able to watch the rest of the race uninterrupted.